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Data-Driven Marketing

Data-driven marketing instead of gut feeling. From SEO and GEO to attribution and analytics – every decision is backed by data, every campaign aimed at measurable ROI.

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01Overview

What we deliver

Data-driven marketing means decisions based on data, not gut feeling. We bring your data sources together, make visible what really performs and align every measure with measurable ROI – from organic visibility to AI search.

One view instead of scattered tools

Data is usually scattered – CRM here, ads there, analytics somewhere else. We bring it together in one place and create the basis for attribution that shows which channel really drives conversions.

Visibility that counts: SEO & GEO

Our in-depth services build on this data foundation. SEO delivers sustainable organic visibility in classic search, GEO ensures presence in the answers of AI systems like ChatGPT and Google AI Overviews. The two work hand in hand.

From insights to decisions

Predictive analytics forecasts conversion potential, dashboards deliver insights instead of just numbers. For complex audiences we build custom analysis systems – for example company scoring to identify growth potential.

Measurable, transparent, GDPR-compliant

Every euro of budget lands where it works – traceable through transparent reporting and GDPR-compliant analytics.

02Challenge & Solution
The situation

The Challenge

Most marketing decisions are still based on intuition rather than data. Campaigns are optimized by gut feeling, budgets are allocated by habit, and target audiences are defined by assumptions.

The result: wasted advertising budgets, missed opportunities, and no clear indication of what actually works. Without data-driven insights, marketing teams are flying blind.

Additionally: Data is scattered across different tools with no unified view. Attribution remains unclear - which channel truly drives conversions? Campaigns are optimized through trial and error instead of predictive analytics. And true personalization often fails due to technical implementation challenges.

Our approach

Our Solution

We bring structure to your marketing. All data sources in one place - CRM, website, ads, social media. One central view instead of scattered tools.

Alto

For complex target audiences, we develop custom analysis systems: company scoring, expansion potential assessment, automated lead qualification. Just like with IPEC Group, where we identify companies across Europe based on their growth potential.

The result: Marketing decisions based on data. Budgets that land where they make an impact.

03Capabilities

Our Services in Detail

Each service as its own in-depth page — with a clear focus, measurable metrics and proven references.

01

SEO

Sustainable organic visibility in Google and AI search — across all six SEO disciplines, from technical foundation to predictive SEO. We capture the demand your ideal customers already have, and make every measure accountable to real enquiries.

+340%
Average organic traffic after 6 months
02

GEO

Visibility in AI search — so your brand is recommended as a reliable source in ChatGPT, Google AI Overviews, Perplexity and Gemini. Across all six GEO disciplines, from entities and AI-readable content structure to measuring your AI visibility. That’s how you win the channel where your customers research next.

+210%
Brand mentions in AI answers

Our Process

01

Audit

We analyze your current marketing performance, data sources and tracking setup.

02

Strategy

Define KPIs, refine target audiences, determine channel mix – based on data, not assumptions.

03

Setup

Implement tracking, set up dashboards, build campaign structure.

04

Implementation

Launch campaigns, run A/B tests, continuously optimize.

05

Reporting

Transparent reports, clear KPIs, traceable ROI.

Frequently Asked Questions

Answers about Data-Driven Marketing

Allgemein

2
Where are you located?
Our main location is Vienna. We work with clients throughout the DACH region and internationally. Collaboration works both remotely and on-site. We come to you for workshops, strategy sessions, and content production. Regular in-person meetings are part of the setup for larger engagements.
What sets us apart from other agencies?
We combine three competencies that rarely occur together: creative excellence, strategic marketing expertise, and genuine technical depth in AI and software development. Add to that our structure: A team large enough to handle complex projects, yet small enough to guarantee personal collaboration. You work directly with the specialists who do the actual work - no coordination loops across multiple levels. Our case studies show what this means in practice: From €200k marketing infrastructures to custom software for international expansion.

Preise

2
Why are there minimum contract terms for ongoing engagements?
Sustainable results take time. SEO measures show measurable impact after three to six months. AI agents need to be trained and optimized. Campaigns go through several optimization cycles before reaching their full potential. The minimum contract duration of six months ensures that we can achieve the results you expect together. One-time projects like rebranding or content production are exempt from this.
How does billing work?
For ongoing engagements, billing occurs monthly in advance. Project-based work is billed according to milestones - typically 50% at project start and 50% at completion. For more extensive projects, we define individual payment schedules. We don't work on an hourly basis. You invest in defined outcomes and deliverables, not in time spent.

Ablauf

3
How does working with you look like?
Every engagement starts with an initial consultation where we understand your current situation, goals, and challenges. This is followed by a structured analysis with specific recommendations for action. For projects, we work in defined phases with clear milestones and regular review meetings. For ongoing engagements, you'll have a dedicated contact person, monthly reporting, and quarterly strategy reviews. Our working method is based on transparency: documented processes, traceable decisions, measurable results.
How quickly can you start a project?
The lead time depends on the project scope. Smaller projects and campaigns can start within one to two weeks. Larger engagements require a structured onboarding process - system access, stakeholder alignment, strategy development - which typically takes two to four weeks. For time-critical requirements, we prioritize accordingly. We'll clarify the exact timeline in our initial consultation.
Who is my point of contact during the project?
You'll be assigned a dedicated project manager who knows your company, your goals, and the project status. This person is your main point of contact for all questions and internally coordinates the specialists working on your project. For strategic engagements, regular meetings with senior management are also part of the setup. You communicate directly with decision-makers, not with intermediary account managers.

Related Services

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Visual storytelling at the highest level. From photography and videography to graphic design and social media management — we create content that positions your brand authentically and drives measurable engagement.

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AI Agent Integration

Custom AI agents that automate your marketing and business processes. From data analysis and content creation to campaign management — intelligent, GDPR-compliant and seamlessly integrated into your existing infrastructure.

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Ready for the next step?

Let's discuss how we can customize this service for your business.